I first met Steve Lindenau in 2001 when he returned from Europe. He established Trek Bicycle in that market. Over the past 20+ years, Steve has been a candidate a client on the professional side. I have talked with people who reported to him. They praise his steady leadership and his positive style of managing and mentoring which included a reading list. I find him down to earth, intelligent and thoughtful with a delightful dry sense of humor. He has made a positive impact at each stop in his career. Perhaps Steve’s most admirable quality is his ability to understand and guide basic selling interactions. I observed him interact with an Independent Bicycle Dealer at a trade show. We have had lengthy discussions about the psychology of selling. I like and admire Steve and am proud to call him my friend.