Steve Lindenau

CEO / Founder

" Running a successful company is not about maximizing earnings, it's about having the most successful team & culture. "


Steve'S BIO

Health, fitness and education is the true answer to a better quality of life in the long run. I have always believed in educating others with respect and transparency in the products they use in their lives. 

I devoted my career to working with brands that have a strong cultural and environmental impact in the world we live in. The products iv’e sold, were products i believed to be the best for the customer. In value, price and quality. 

I have spent the last 30+ years working with companies that embody fitness, health and most importantly fun!. Brands like Trek, BH bicycles, Pedego bicycles & fitness equipment. 

I helped run Trek’s global sales division from 1989 to 2001 in Langen, Germany. To expand its market presence from a $0 to $50 million dollar subsidiary contributing a substantial profit. 

My goal is to turn Loop Logistics into one of the largest dealer partners to OEM brands. I strongly believe i can help owners that are stretched thin, by proving a strong team to work with to build a stronger company while being more competitive. 

With Trek Germany – I have been responsible for over $160 million from 1989 to 2000.

With Vision Fitness – I helped its top supplier of fitness equipment become a $68 Million dollar company.

With Diamondback Fitness – I helped the company become a $12 million dollar company from 2006 – 2008

BH North America – Increased sales 10% over first year, increased commercial sales by 107%, increased dealerbase by 30%. Opened 100s of dealers across America.

Pedego Electric Bikes – Increased international sales by 31% in two year period. Opened 5 international distributors. Turned failing corporately owned retailers into profitable entities.